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A Roadmap to CDP Success
According to Extrapolate , the global Customer Data Platform (CDP) market is forecasted to expand, with a compound annual growth rate...
Oct 29, 20244 min read
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Identity Resolution
One User, Many Identities Imagine a user named Jane who visits the e-commerce website of a hypothetical shoe brand called ActiveKicks....
Oct 1, 20243 min read
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What is a Customer Data Platform?
According to Google Trends, there has been a growing interest in Customer Data Platforms (CDP) over the past five years. In the past 3...
Sep 26, 20244 min read
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How does a CDP ensure data privacy?
For a Customer Data Platform (CDP) Â to reach its full potential, your business must confidently and securely ingest data into the...
Sep 26, 20244 min read
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